Neurosys Research

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EEG

EEG is a mobile and scalable technology  become a useful technique for interpreting brain activity in real time. Unlike the fMRI, the EEG uses the electrical activity occurring at the surface of the brain to get a readout of different brain waves – theta, delta, alpha, and beta.

Importantly, these brain waves correspond to particular states of mind or emotions, allowing the EEG to interpret the electrical activity as an index of excitement, interest, and engagement towards a particular experience. The EEG is highly correlated with perceived product value and quality, measures critical to the success of a new product.

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